How others see you is an important determiner of how you see yourself. Men, women, and even children all agree that they feel better about themselves when they look good. Women, however, are more concerned about appearance than anyone else. That need to enhance one’s appearance has created a global business that makes over 170 billion dollars a year.
The cosmetics industry is a placebo. It assures its users that the right product applied the right way will make you confident, happy, and beautiful. The cosmetics/makeup industry is built around hair care, skin care, fragrance, and cosmetics. It’s the cosmetics part that plays the greater role in enhancing a person’s appearance. Cosmetics promise to beautify or correct faults, and even when they don’t the attempt makes the user believe that if he looks good people will feel good about him. The message that we see every day in clothing, beer, car, and even food commercials is that only the beautiful people have fun, and you’re only beautiful if you have a well made up and colorful face.
One person who has found a place in the whimsical and colorful world of the beautiful people is Doe Deere the founder of Lime Crime. Also known as Xenia or Queen of Unicorns, Doe Deere’s not quite rags to riches story is built around the premise that “beauty is what feels right.” Born in Russia and raised in New York, Deere has found a niche in the cosmetic industry by emphasizing bold and beautiful colors. Her hair, eye, and lip colors draw you in and then swallow you with their breath-taking shades and textures. She feels that makeup is liberating because it frees you to be yourself. Her philosophy and writings emphasize that once you are in touch with yourself that thing that is special and unique about you will open the door for your dreams to come true.
The makeup industry promises a better more beautiful you. If you believe it, you are on your way to creating the person you want to be. One who is confident, colorful, and all together lovely.