According to an article found on Small Business Trends, many companies have tried to find solutions to the plastic bottle problem over the years. While the standard metal bottles that were available on the market could be refilled and could hold plenty of water, they were not very fashionable. While the look of the metal bottle did not change its effectiveness, it did effect whether consumers wanted to purchase it or not.
As a result, in 2010, Kauss decided to set out on a mission to get rid of plastic bottles altogether and create a new line of water bottles that are reusable. Her startup company was called S’well.
The water bottles in the S’well line are made to keep any liquids hot for 12 hours and cold for 24 hours. They are fashionable, insulated, and come in a variety of colors, sizes, and designs. Kauss’ water bottles were featured by Oprah Magazine in a summer list of popular 2011 items. It helped the S’well company’s success significantly.
The great look of Kauss’ water bottles encourages more consumers to buy and use them versus continuing to use plastic water bottles. People who did not like carrying around a metal water bottle that did not look very good, now have a chance to help the environment and be fashionable at the same time.
The company’s main mission is to be able to eliminate the need for plastic bottles entirely to ultimately help decrease plastic bottle waste.