Shea Butter has become a popular remedy for many skin conditions in recent years. You have probably seen it and may have wondered what it was and how it can help your skin, if so; this is the skinny on shea butter.
Shea butter is derived from the seeds of the fruit of the shea tree. It is rich in vitamins A, E, and F and fatty acids which promote the skin’s collagen production. Collagen is responsible for a smooth texture and elasticity of the skin, which we lose as we age, and provides a small amount of natural SPF skin protection that prevents skin damage and aging.
Shea butter can be used on the skin and hair to nourish and moisturize. Shea butter also produces cinnamic acid, which reduces redness and inflammation. It is ideal for aging creams and skin conditions such as eczema due to these attributes.
Skin care company, Eu’Genia Shea specialize in shea butter and is a mother-daughter operation. Naa-Sakle Akuete, a graduate of Harvard Business School, always valued family and her Ghanaian heritage. Her mother was diagnosed with cancer and returned to the United States for medical treatment after several years caring for her mother in Ghana. While spending time with her mother, Akuete realized how much she missed her mother and decided that they should form a business that would incorporate their heritage and provide ethical employment for women in Ghana while allowing them to spend more time together. Together they founded Eu’Genia Shea in 2014.
EuGenia Shea’s mission is simple: Provide high quality shea products from shea butter produced in an ethical and sustainable manner by female workers in Ghana. Akuete heads up the business end of production in the U.S., while her mother finds sources of shea butter in Ghana. They also donate 15 percent of their earnings back to the people of Ghana who produce the shea butter for their products. Eu’Genia Shea’s products offer the highest quality shea butter and help improve the quality of life for women in Ghana at the same time.