Strong females: Either you are one, want to be one, or know one. In the case of the Lime Crime CEO, Doe Deere, she is one. Though she is anything but average in terms of appearance and even the manner that she creates and markets her products, she does maintain a normal business mentality that continuously allows Lime Crime to shine against other companies. When Galore Magazine interviewed Doe Deere, she provided them with information that supports the reason for her power as a female entrepreneur.
Describing how really nothing she did to launch Lime Crime involved traditional business strategy, the rainbow-haired Queen of Unicorns simply got lucky when it came to not only choosing a company name, but when it came to satisfying her consumers.
As a young girl, Deere wanted to be a musician and never imagined herself as being a CEO. In fact, she never considered herself great at doing her makeup and she happily exclaims that she never quite had a traditional, acceptable eye for color. Despite this, though, she did always want to influence people to be themselves. When her music career proved fairly ineffective or just simply not what tugged at her heartstrings sufficiently, Deere decided that it was time to share her homemade makeup with a greater audience.
Alas, the Queen took to the internet and decided that Lime Crime was a fairly catchy name that supported the originality of her brand. Thankfully, the domain name was available and Deere was able to begin selling her products under it. Today, Lime Crime is one of the most successful businesses in the beauty industry, which Doe attributes this success to her attention to her fans, or Unicorns as they prefer. Regularly catching up with her Unicorns on social media allows her to market her business and to receive feedback from her loyal council. These actions have allowed Lime Crime to bring in a profit each day and have made them become one of the most followed pages on social media. Additionally, the company is a proven outlet for expression, and has allowed people to be themselves safely, uniquely, and in a manner that improves the world significantly. Find the full Lime Crime compliment online at Amazon.com.