Talk Fusion, a leading American video communication provider stays current on the latest video marketing trends after receiving instant success with its video chat technology. Bob Reina, Chief Executive Officer found the company in 2007 providing video incorporated products, including chat, email, newsletter, live meeting, and conference. The Brandon, Florida-headquartered video technology provider is awarded the 2016 Communications Solutions Products of the Year Award for its video chatting product. Technology Marketing Corporation honored Talk Fusion in August of last year for their video products in the marketing and communications industries. Over the years, Mr. Reina has observed the trends of video advertising among marketers, small businesses, consumers, and non-profit organizations.
He published his second article sharing an outlook of the 2017 video marketing trends, on MarTech Advisor, a professional organization exclusively for marketing professionals. MarTech is one of the top ten publications used by Chief Marketing Officers for social networking. In the article, Video Advertising Trends of 2017 Reina discusses the outcome of video marketing products, by the end of the year. He shares with marketing experts how to incorporate those trends into their promotional campaigns. His outlook is based on studies conducted by Wyzowl and Marketing Sherpa, and the increased demand Talk Fusion has seen for video marketing campaigns.
The Wyzowl study reported 61 percent of companies in 2016 implemented videos into their advertising campaigns. The study also revealed 66 percent of those businesses used the video products last year for the first time. Mr. Reina says the trend shows no signs of slowing down in the future and that it’s becoming a necessary tool most companies are relying for marketing. He said the formula for opportunity in email marketing is video plus email.
Talk Fusion received much success providing video email and other products for nearly 10 years. Bob Reina said in the article email marketing has always been a successful and traditional type of promotional communications. Marketing Sherpa reported approximately 72 percent of consumers selected email as their source of receiving marketing content compared to other sources.