José Henrique Borghi, founder and cooperative Chief Executive Officer of the Brazilian advertising agency, Mullen Lowe, is likely one of the most prolific and assertive advertising executives in the Brazilian advertising industry. Creator of a large number of popular advertisements within Brazil, some of which have become iconic and unforgettable, Borghi has made Mullen Lowe into, arguably, the most successful ad agency in the field of Brazilian advertising.
Borghi is a firm believer, from the first days of Mullen Lowe’s existence, that nothing in life comes easily unless you’re willing to put in a significant effort in order to achieve your goals, and has stated such publicly. Under the leadership of Borghi, Mullen Lowe has overseen a number of significant advertising campaigns on behalf of many recognizable brands. Some of the notable brands that José Henrique Borghi and Mullen Lowe have worked with include Unilever, American Express, Delta Airlines, and Fiat. His advertisements have not only brought significant success to these brands, but to Mullen Lowe as well, turning it into the Brazilian advertising giant that it is today and learn more about Borghi.
An attendant of PUC Campinas, José Henrique Borghi undertook classes in Propaganda as well as Advertising, helping him to gain a firm grasp on the concepts of effective marketing, and likely contributing significantly to his future success. His first career after his attendance was a job with Standart Ogilvy, later moving to start his own advertising agency, BorghiErh. BorghiEhr, originally a joint venture with his initial partner, Erh Ray, had no sponsorships or investors, forcing the pair to start from nothing. In 2006, Ray split from the company, and it was acquired by Lowe, these events prompting the agency to undergo a change in name, becoming Borghi Lowe. More recently, Borghi Lowe merged with Lowe & Partners as well as the Mullen group, becoming the Mullen Lowe of today. As an effect of the merger, Borghi had assumed the status of co-CEO together with his current partner, Andre Gomes. Today, José Henrique Borghi continues to lead the Mullen Lowe advertising agency to significant success in Brazil, and will likely continue to do so and his Youtube.