A Customer Based Business Model

 

A business model will make or break a company. A good business model will lead a company in the direction of success. A bad business model will quickly lead a company to failure. Before any company can begin, a business model needs to be created, and the best ideas need to be presented. Fabletics is a new company in the fashion industry, and the business model they are using has paved the way for them to be highly successful.

 

Fabletics began in October of 2013. The co-founders of Fabletics are Don Ressler and Adam Goldenberg. They brought in spokesperson Kate Hudson, and Fabletics was born. Fabletics is an athletic apparel company, and they provide comfortable, trendy, and decently priced clothing.

 

The approach they took to running their company was unique from their competitors, something Don Ressler identified as essential to their success. The company began as an online company. All business was done on their website. All of the merchandise is available by searching the website, and no physical stores were available in the beginning.

 

The model for Fabletics was a membership-based model. When customers come to the website, they are given the option to sign up. By signing up, customers are asked questions about their likes and needs. These questions provide the data for each customer to have a personalized shopping experience.

 

Once the site has information on each customer, clothing, deals, and incentives are provided. Certain outfits are recommended based on customer preferences. Sales are offered based on the needs and wants of their customers. This model also works in reverse as well. If the data shows that a customer does not prefer a specific item or model, it will not be presented to that customer.

 

By taking the time to ask questions, Fabletics can get to know their customers on a more personal level. This works out for the both the company and for the customer. Customers feel like they matter and Fabletics knows what is wanted by their base. Fabletics has created a model that will allow them to grow where they need to and keep their customers happy.  Forbes has more on Don’s continued growth.

 

Improving Services – Wikipedia

To get information about people as well as organizations around the world, most individual do to Wikipedia. Wikipedia is known to be quick and giving adequate information. Recently there was a report that Wikipedia offers inadequate information about indigenous people including Esther Belin, the poet who is also an American Native.
On October 2016, members and the participants of the Wikiconference North America a forum that is held annually by the editors as well as the fanatics of Wikipedia will be invited to attended an open –day dubbed edit-a-then to assist the organization to improve their coverage. During the event those who participated and attended helped to give new stories about Native Americans as well as indigenous people who will assist in the creation of new articles as well as expand their coverage. The tactics will help in the coverage of the forgotten indigenous groups. Survey was conducted in 2011, and it showed that 8.5% of the Wikipedia editors are women. The women were interested in the expansion of Wikipedia women stories and their achievements. Wikipedia sees the tactics as a way of improving their coverage from life science stories to black history.
Wikipedia has been one the encyclopedia that has been used for a long time. Technology has been advancing, and business is conducted online. Many entrepreneurs have been creating their websites to do business while others have purposed to rely on Wikipedia page creation to do marketing. Online business with Wikipedia has several advantages as listed below.
1. When using Wikipedia for business advertisement, a company can easily edit or even delete their profile as well as their brand on the Wikipedia page.
2. The Wikipedia page for your personal or business purposes can result in the expansion of your enterprise as well as building and improve your reputation in the business world.
3. Online advertisement with Wikipedia can develop your visibility on search engine results.
4. Wikipedia business page creation will add legitimacy, prestige as well as reliability to your products and services brand and your personality.
5. Wikipedia online marketing offers the business owner a new as well as a real website existence that will illustrate your business with honesty.
6. To the firm owners, Wikipedia offers a free Search Engine Optimization (SEO) a page that is among the top five Google search engines. The page is an added advantage to the entrepreneur as their business is placed at the top level of the Google search engine.
An entrepreneur is it advisable to do online marketing with Wikipedia to have quality services as well the expansion of your enterprise.

How To Put A New Twist On AN Existing Successful Product

Fast Company designed and created a phenomenal lip balm that became a $250 million dollar enterprise and outsold Chapstick and Blistex.

The Evolution Of Smooth lip balm became a hit with the female population. How did they do this? Research, Research, and more Research.

The Kline Research Group discovered that Fast Company infused new life and higher sales into the oral care industry.

The co-founder of EOS Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky seized the opportunity to introduce a new twist on an existing and established product. Instead of making the same tired tubular and pot-shaped container they decided to take a calculated risk and be daring.

EOS developed a round shaped ball, made in very bright colors, popular flavors, and aromas, and targeted the female population. Fast Company hit the jackpot making the lip balm organic.

The male buyers for the stores weren’t thrilled with the girly looking spheres and decided not to purchase them. A female buyer for Walgreens thought they were cute and that was the beginning of the exposure of EOS to the public. Target and Walmart climbed on board to sell EOS in their stores.

Fast Company used every type of advertising vehicle available from magazines, TV commercials to all the Facebook social media and targeted the females who are the largest group that buys cosmetics. This increased the demand for the lip balm. The pastel colored orbs started to fill the shelves of Walgreens, Ulta, Walmart and Target. Then suddenly, everyone was raving about these unique lip balms. http://www.ebay.com/bhp/eos-lip-balm

To keep from disappointing the public from running out of stock, they bought their own equipment to meet the demand of the sales. This gave the company the freedom to become completely automated.

Now the “The lip balm that makes you smile” is within reach of everyone.

Why Avi Weisfogel Is An Inspiration

There are few people in the world who truly are an inspiration. When somebody is an inspiration, they will motivate others through their actions and words. They will compel them to do good and to be more productive in their lifestyle. A person who is inspiring will bring more good into the world because of the ripple effect. Their deeds ripple, causing others to do good. That is the case in Avi Weisfogel. Avi is a man who has spent his career dedicated to helping other people. This is probably no more evident than in his charitable endeavors for which he has spent hours laboring away.

 

 

The Fight Against Sleep Apnea

Anybody who suffers from sleep apnea knows that it is something to take seriously. Sleep is an integral part of life that contributes to productivity and overall happiness. If an individual does not get enough sleep, she will be drained at work and frustrated with her relationships. When somebody has sleep apnea, they will be unable to get through the night, often waking up because they are short of breath. This can lead to stroke, heart failure, depression, and diabetes. That is why Avi has dedicated himself to finding a cure for sleep apnea. He even started a GoFundMe campaign for the cure.

 

 

Working As A Dentist

One might not think to go to a dentist for sleep apnea, but Avi believes that it can be treated through oral appliances. Further, as an expert in his industry, he often blogs about dentistry so that his readers will have a basic understanding of his procedures. In doing so, he establishes a relationship with them that transcends doctor/patient.

 

 

He Is A Real Person

When speaking of a philanthropist such as Avi, it can be difficult to remember that they are real people. Sometimes people tend to think of them as mythological creatures. But his social media presence reminds everyone that he is a normal human being. He is interested in sports and music and could probably sit down and have a conversation with anybody.

We Have Several Family Meetings With Securus

We have built a family meeting system with Securus, and we call into the prisons every year around the holiday season. I know that our family has a difficult time coming to the jails where our cousins are held, and we all call in to reach them as often as we can. This article explains how we use Securus to talk to family, and I have taught everyone in the family how to use Securus.

 

#1: The Finest Video System In The Country

 

We have used Securus several times over the past year, and we have seen lovely videos with our loved ones who are stuck in jail. We cannot make our way to them every holiday season, and we saw the commercial where they talked about meeting for the holidays. I decided that we could all meet with our cousins at a family dinner, and we are planning a party where everyone can meet together.

 

#2: We Planned A Special Meeting

 

Planning our special meeting with the family was quite a good time as we brought all our favorite foods, deserts and dishes we may make in the house. I hosted the party for the family in my house, and we had a spread ready before we started the call. Our family had an amazing meal, and we talked to them on the video call just after the meal. I may tap a few different places in the app for the call, and I picked the person we needed to talk to.

 

#3: Everyone Gets to Check In

 

Checking in with our loved ones is an important part of the holiday season, and we understand that we are not up-to-date on all our lives. Our lives are quite exciting, but we are spread around where we cannot reach each other. Talking on Securus keeps up together, and we have a family unity that cannot be found driving for hours to get to the jail.

 

#4: Signing Up

 

I called and signed up with Securus the same day I heard of the company, and the associate on the phone helped us understand how the plans work. We all signed up for our own accounts with the company, and we shared our experiences with others. I have found the company helpful with every call, and they have resolved customer services for me in the past. All this makes Securus the best visitation service for our loved ones.

 

Recording Of ‘The Marvelous 12’ For The Lovaganza 2020 Has Begun

Lovaganza has announced the beginning of the recording of “the Marvelous 12.” This recording marks another milestone in preparations for Lovaganza 2020, a worldwide celebration aimed at appreciating various cultures across the globe. Founders of Lovaganza, Jean François and Genevieve Gannon, will oversee the recording. The two are frequently referred to as the creative duo, JF&G.

‘The Marvelous 12’ is an animated series. The musical will be used to tell the back-story of ‘Lovaganza Convoy.” It will be played during the traveling shows that seek to popularize the Lovaganza 2020 celebrations. These shows will be held in different continents. In addition, the animated series will be released in cinemas across the globe.

JF&G ensured that the film generated the required excitement by carefully choosing the location and studio to record it. The two chose the Abbey Road Studios as their recording platform. It is the most respected recording facility worldwide. The studio will ensure that the series is of high quality.

According to Jean François, Abbey Road will secure a place in history for recording the music and associated films for the 2020 celebrations. Over the years, the studio has recorded some of the greatest pieces of music and films. Some of the people and bands that have worked with the studio are the Beatles, U2, Pink Floyd, and Elton John. Brave heart, The Lord of the Rings trilogy, Raiders of the Lost Ark, and Star Wars are some of the films the studio has produced.

Read more: “Lovaganza Begins Recording Musical Soundtrack for Animated Film Series, “”The Marvelous 12,”” at Historic Abbey Road Studios”

JF&G composed each musical piece for the ‘The Marvelous 12’ while Chris Elliot provided the musical arrangements. At iconic productions, Chris has been involved in similar works such as the ‘Moulin Rouge,’ a Baz Luhrmann’s box office film. Another high-end expert participating in the recording is Geoff Alexander. He is providing orchestration to the project. He has previously worked with renowned franchises such as the Harry Potter, Planet Earth, and Gravity. The animated series’ sound engineer is Simon Rhodes. He has been involved in high-end productions such as the Avatar, Spectre, the Jungle Book, and Grand Budapest Hotel. Finally, the orchestra chosen for the works is made of some of the best symphony players. These 70 symphony players will be chosen from different parts of England. Apart from recording of the musical, the filming for Lovaganza 2020 content has already begun in Spain, the United States, and in France.

The Lovaganza celebrations were initially planned to take place in 2015. However, the organizers were forced to reschedule the celebrations to make use of the new technology in the entertainment industry. Some of these technologies will involve the groundbreaking Immerscope screen. This screen will provide the people with a brand new viewing experience. The event will take place in multiple venues across the world, simultaneously, between May and September 2020. These sites will ensure that more people attend the event while still ensuring the celebrations retain a global outlook. The Lovaganza team is incorporating the public in its preparation plans. The website is providing up-to-date information on the same.

Get a sneak peek of Lovaganza 2020 on DesignIdeas.pics

“Wen” Our Hair Defines Us

Wen Hair's Healthy Hair KitYour hair says a lot about you. The way it is cut and the way it is styled show off a lot about your personality and who you are overall. Our hair can also determine our mood. If we are having a bad hair day, our mood may suffer. The opposite is also true. If we are having a good hair day, we are likely to be in a great mood all day. To help our hair be the best it can be, we need to use the best products. One of the best products out there for our hair is a cleansing conditioner.

Wen by Chaz is a cleansing conditioner that is changing the way we handle our hair. It is a product that was created by Chaz Dean with all hair types in mind. There is only one bottle needed to use this product and the result of using this product is phenomenal. Chaz Dean works with many celebrities as his clients and he uses his products on those clients.

Follow @CHAZDEAN on Twitter

Another advantage to using Wen hair care’s cleansing conditioner is that the product is made from all-natural ingredients. There are no harsh ingredients to strip the hair of its natural oils or to damage the hair in any way. This product will have the opposite result. Hair will be helped and will be left in a healthier state.

When you want your hair to look the best, you need to use the best products. Wen by Chaz is a product that was created for everyone using the all natural ingredients. More and more people are using these products and are having excellent results. Their hair has never looked better and that has been improving moods and making better hair days everywhere.

Purchase Wen cleansing conditioner online today!

Josh Verne And His Marketing Philosophy

In 2012, Josh Verne started a company called Workpaysme which was a marketplace hosted strictly online that set up systems where people can have their purchases deducted from their payroll. He and his partner, and childhood best friend Jon Dorfman had a successful run at that business to the tune of selling it to Global Analytics Holding in the year of 2014.

 

In 2016 Josh Verne incubated FlockU.com, a college based peer-to-peer content exchanged geared towards millennials in college. The premise of FlockU is that “Nobody knows what it is like to be in college, except people who are in college.”

 

The FlockU platform is a space where students can communicate, write and expound on what is important to them. Millennials don’t listen to anyone else but other millennials, so the attractiveness of the platform is obvious.

 

This brings the conversation to the point that most blogs, newsletters and other forms of communication find it difficult to market to millennials because the ear of the millennial is not too focused on outside information or chatter.

 

Verne seems to have tapped into the secret of communication in that nearly the entire content of FlockU is written and commented upon by college students, many of whom happen to be millennials.

 

Verne has used social media and a syndicated partnership with Huffington Post to build a following of over 3.8 million monthly impressions with a click thru rate of 35 percent. The result is that the content of FlockU covers the gamut of everything, as there are no topics that are tabu.

 

To most of the rest of the world, the topics may seem rather weird, risque and out of touch, the contents resonates with the millennials and college students because it is written by them and is all about them.

 

All ad proposals are sent out to the readers, called Flockers, for a test drive. It either succeeds or fails. There is a drawing to receive free samples, and word gets around whether the product is viable or not.

 

Verne claims that he is not making money yet, but it seems like he is on the right track. At least his audience embraces the concept as they enthusiastically jump on board and relate to each other.

UK Vintners Can Make Any Occasion Special

A special occasion calls for a special meal. When someone is about to graduate from high school, celebrate a wedding anniversary or just invite clients over, the human instinct is to plan for a lovely meal. A great meal should include many elements including an elegant setting, carefully thought out food that appeals to all the sense and a menu of wines that pleases all the guests there. A well thought menu that includes wines of all kinds can be found from many UK vintners.

Working directly with a UK vintner is one way to craft a dinner that all attending will remember for many years to come. The right kind of wine can show off the mellow notes in butternut squash soup, demonstrate why the sauce is just right for the roast and help people appreciate a nice chocolate souffle at the end of the dinner even more.

Finding The Right Wine

Many UK vintners can help a buyer craft an entire menu of wines. With their assistance, it is possible to discover a whole new world of wine that they may not have known about before. For example, if you want to serve fine wines at any dinner party, consulting with a company such as Merchant Vintners (http://www.merchantvintners.co.uk/) can be of great help in many ways.

With their assistance, it is possible to pick out wines that range from items like red wines or white wine as well as other types of wine such as sparkling wines. This allows any party-giver to be confident they have made the right choice when it comes to picking out wines for their needs.

Something Different

For those who are looking for something a bit different, UK vintners offer wines from regions that might be otherwise overlooked. For example, a company such as The Halifax Wine Company can offer special wines from places that are known for their wines but may be hard to get out without help from an expert.

An expert here can help the party planner discover wines such as those from Portugal and Germany that are often not seen in the United Kingdom and may add an extra sense of flair to any party, especially if the party goers are known to like wine.

On A Budget

Those who are on a budget can pick out wines that adhere to their budget. Even on a budget, as those at Taurus Wines know, can find wines that are just right for any occasion might have in mind. With their help, it is possible to create a wine budget that will allow any party planner to serve a wide variety of wines at their party.

The wines at this seller are all about offering the customer something special but at a good price. Buyers will find varied types of wines that work for a less formal occasion as well as wine that is ideal when they want to give a party that is very formal. Wine from a UK vintner can be purchased online here.

A Week Long Wen Hair Care Experiment

Wen by Chaz is a newer product to the haircare industry. In a world where there are countless shampoos and conditioners, Wen’s cleansing conditioner eliminates a need for either of them. The formula for the cleansing conditioner includes ingredients that would make up for five other products that are used normally. Wen Cleansing Conditioner takes care of your shampoo, conditioner, deep conditioner, detangler, and a leave-in conditioner all-in-one.

This product has had good reviews and there are many infomercials to show off how this product works. Emily McClure decided to give Wen Cleansing Conditioner a try. She is a hair care enthusiast and is always willing to try out new hair products. All of her results are documented on her blog post.

One Day 1, Emily took her before pictures. After reading all of the instructions, she followed them exactly as stated. She even took a picture of the amount of product she used as well. One thing she did mention was that the first thing she noticed was how much thicker her hair felt.

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Throughout the week, she was noticing how much healthier and shiny her hair was looking. Emily was also paying attention to the routine that was needed for Wen cleansing conditioner. She needed to shower in the morning to get the best result.

On Day 7, the final day of the experiment, Emily showered in the morning as she had been doing all week. She was impressed with how healthy her hair looked and had even received compliments on it over the week.

In her final thoughts, Emily stated how she loved how her hair was looking but was not sure she could shower every morning to get that effect. Overall, it was a good product and she was willing to try it again especially for how shiny it made her hair.

Still have questions? Check our Wen’s FAQ page on their website.