Capturing The Hearts Of The Crowd
The business of selling personal care products isn’t always an easy one, but the rewards for doing so are certainly big. It comes as no surprise that Evolution of Smooth is now one of the most popular brands in America or that young women have flocked to it. What is surprising is that the creators managed to do so within a decade and haven’t seen their success with Evolution of Smooth fade away yet.
The Millennials Loved It
Millennial women flocked to Evolution of Smooth in incredible numbers. There simply wasn’t anything like the amazing success this brand managed to receive. The success of Evolution of Smooth is largely due to the product placement the marketing campaigns used to spread awareness of the brand, ebay.com has helpful tips. Every music video had Evolution of Smooth and every celebrity had them in their social media. That led to the brand turning into the hit is today. Now, with the success the brand has seen there is a greater focus on trying to expand into new markets in order to turn Evolution of Smooth into an empire. Check on this!
Where Evolution Of Smooth Goes From Here
The brand is going to focus on bring new products into the world such as lotions and shaving creams. People want what this brand has to offer and they’re willing to pay a high price to get exactly what they feel they should have. A recent study done by Goldman Sachs and Teen Vogue revealed that Evolution of Smooth lip balm was one of the most popular brand among young women. This will likely continue as the brand continues to search over the course of years. When you have something people want it isn’t hard to reach the top of your industry. Check EOS on their facebook.com page.
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Fast Company designed and created a phenomenal lip balm that became a $250 million dollar enterprise and outsold Chapstick and Blistex.
The Evolution Of Smooth lip balm became a hit with the female population. How did they do this? Research, Research, and more Research.
The Kline Research Group discovered that Fast Company infused new life and higher sales into the oral care industry.
The co-founder of EOS Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky seized the opportunity to introduce a new twist on an existing and established product. Instead of making the same tired tubular and pot-shaped container they decided to take a calculated risk and be daring.
EOS developed a round shaped ball, made in very bright colors, popular flavors, and aromas, and targeted the female population. Fast Company hit the jackpot making the lip balm organic.
The male buyers for the stores weren’t thrilled with the girly looking spheres and decided not to purchase them. A female buyer for Walgreens thought they were cute and that was the beginning of the exposure of EOS to the public. Target and Walmart climbed on board to sell EOS in their stores.
Fast Company used every type of advertising vehicle available from magazines, TV commercials to all the Facebook social media and targeted the females who are the largest group that buys cosmetics. This increased the demand for the lip balm. The pastel colored orbs started to fill the shelves of Walgreens, Ulta, Walmart and Target. Then suddenly, everyone was raving about these unique lip balms. http://www.ebay.com/bhp/eos-lip-balm
To keep from disappointing the public from running out of stock, they bought their own equipment to meet the demand of the sales. This gave the company the freedom to become completely automated.
Now the “The lip balm that makes you smile” is within reach of everyone.