Fast Company designed and created a phenomenal lip balm that became a $250 million dollar enterprise and outsold Chapstick and Blistex.
The Evolution Of Smooth lip balm became a hit with the female population. How did they do this? Research, Research, and more Research.
The Kline Research Group discovered that Fast Company infused new life and higher sales into the oral care industry.
The co-founder of EOS Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky seized the opportunity to introduce a new twist on an existing and established product. Instead of making the same tired tubular and pot-shaped container they decided to take a calculated risk and be daring.
EOS developed a round shaped ball, made in very bright colors, popular flavors, and aromas, and targeted the female population. Fast Company hit the jackpot making the lip balm organic.
The male buyers for the stores weren’t thrilled with the girly looking spheres and decided not to purchase them. A female buyer for Walgreens thought they were cute and that was the beginning of the exposure of EOS to the public. Target and Walmart climbed on board to sell EOS in their stores.
Fast Company used every type of advertising vehicle available from magazines, TV commercials to all the Facebook social media and targeted the females who are the largest group that buys cosmetics. This increased the demand for the lip balm. The pastel colored orbs started to fill the shelves of Walgreens, Ulta, Walmart and Target. Then suddenly, everyone was raving about these unique lip balms. http://www.ebay.com/bhp/eos-lip-balm
To keep from disappointing the public from running out of stock, they bought their own equipment to meet the demand of the sales. This gave the company the freedom to become completely automated.
Now the “The lip balm that makes you smile” is within reach of everyone.