Fabletics Making a Mark in the E-Commerce Fashion Industry

Making an impression in the competitive online fashion industry is quite an accomplishment these days. Especially when you consider the overwhelming success of Amazon, raking in over 20% of the total fashion e-commerce market.

 

But statistics like this haven’t curbed Kate Hudson who has grown her brand of athletic fashion to a $250 million operation in only three short years in business.

 

Fabletics Special Brand of Success

 

Fabletics sits on the cusp of an entirely new concept of marketing. They operate off a subscription model and provide their products to clients at special prices according to their membership. The magic lies in making the brand an ally to their member’s goals for fitness and fashion by providing inspiration and support along with an impressive line of top-quality sports and leisure wear to facilitate these goals.

 

This is a major movement away from the conventional assumption that top-quality fashion and innovative designs are only obtained at high prices. Today, customer service and a personalized experience make the customers select certain brands over others.

 

Along with next-level customer service, Fabletics offers creative designs, exclusive content and all-important brand recognition. These are characteristics of a hugely popular line of clothing.

 

What is the Magic behind this Success

 

The general manager of Fabletics, Gregg Throgmartin spoke about the importance of achieving the image of High End Retailer and understanding what this means for customer service. “Our Membership policy” says Throgmartin “allows us to offer personalized services and special fashion selections that are stylish and trendy. Furthermore. We offer styles designs and options at better prices than you could find on the market.”

 

“And then we have a whole new approach to Showrooming.”

 

Fabletics and “Reverse Showrooming”?

 

Many of the other leading e-commerce brands are having a fierce struggle with their showrooming techniques. Interested customers have the disagreeable yet economically savvy habit of finding appropriate styles and designs and having them duplicated by a skilled tailor.

 

Fabletics has flipped this trend on its end and offered a new approach to the showrooming methods. Clients can now search online for the products they like and then visit the physical brick and mortar locations to finish the purchase. In addition to live-try on, customers will already know what to expect in the stores and from the customer service professionals before they even arrive.

 

To provide more assistance to their customer’s pursuit for better health and fitness, Fabletics has created a community of likeminded individuals and offers support and more. If you are interested in joining this community, check out the Fabletics Lifestyle Quiz and get on board.

Why Is Lime Crime So Influential? The Female Entrepreneur Responsible for Its Success

Strong females: Either you are one, want to be one, or know one. In the case of the Lime Crime CEO, Doe Deere, she is one. Though she is anything but average in terms of appearance and even the manner that she creates and markets her products, she does maintain a normal business mentality that continuously allows Lime Crime to shine against other companies. When Galore Magazine interviewed Doe Deere, she provided them with information that supports the reason for her power as a female entrepreneur.

Describing how really nothing she did to launch Lime Crime involved traditional business strategy, the rainbow-haired Queen of Unicorns simply got lucky when it came to not only choosing a company name, but when it came to satisfying her consumers.

As a young girl, Deere wanted to be a musician and never imagined herself as being a CEO. In fact, she never considered herself great at doing her makeup and she happily exclaims that she never quite had a traditional, acceptable eye for color. Despite this, though, she did always want to influence people to be themselves. When her music career proved fairly ineffective or just simply not what tugged at her heartstrings sufficiently, Deere decided that it was time to share her homemade makeup with a greater audience.

Alas, the Queen took to the internet and decided that Lime Crime was a fairly catchy name that supported the originality of her brand. Thankfully, the domain name was available and Deere was able to begin selling her products under it. Today, Lime Crime is one of the most successful businesses in the beauty industry, which Doe attributes this success to her attention to her fans, or Unicorns as they prefer. Regularly catching up with her Unicorns on social media allows her to market her business and to receive feedback from her loyal council. These actions have allowed Lime Crime to bring in a profit each day and have made them become one of the most followed pages on social media. Additionally, the company is a proven outlet for expression, and has allowed people to be themselves safely, uniquely, and in a manner that improves the world significantly.  Find the full Lime Crime compliment online at Amazon.com.

My New Summer Look Is All Thanks To JustFab

I wanted a different look this summer, especially in the clothing that I’m going to purchase on justfab.com. I typically wear flat shoes, but I’ve had a hard time finding shoes recently since the store I usually shopped at has closed. I was forced to go online to look for shoes, but the websites I went to wanted anywhere from $50-$100 or more for the shoes that I wanted to purchase. I couldn’t believe the high prices, and later on, I came across the JustFab website. I knew my summer was going to change for the better once I found the JustFab website because of everything they had to offer.

First, let me talk about the flats. For a person who loves flats like myself, I couldn’t believe the different kinds of flats they had available, and the styles were amazing. The best part is that their flats were lower in cost than I’ve seen in other stores, and I could easily get two pairs of flats for less than $50. What’s even better is the fact that they had all kinds of cute shoes, like boots, heels, sneakers and more, and I was even more taken aback when I found that they had all types of clothing. I chose to sign up for membership on the website, and I was impressed that the fee was only $39.95. See: https://www.linkedin.com/company/justfab

Once I became a member of the JustFab website, I was able to start shopping right away, and I was happy to know that the membership fee I just paid was spendable in the store. I went around looking for items that I could purchase that wouldn’t exceed the amount I pay for membership, but I was so intrigued by all the products I found, I ended up spending over $100 the same day. I was so happy with the fact that I would get free shipping on top of the low prices that I was receiving, so I chose to make the JustFab website my first stop for any kind of shopping this summer.

I honestly couldn’t believe what I paid for my clothes, and I made it a point to go on the JustFab website every week to shop for extra clothes to wear this summer. I love that I will have exclusive pricing on the JustFab website because of my membership, and I plan on alerting family members to the website if they haven’t already heard about it. I think everyone should join the JustFab website because they have great products at low prices. Source: http://www.justfab.com/summer-shop.htm