Fabletics Making a Mark in the E-Commerce Fashion Industry

Making an impression in the competitive online fashion industry is quite an accomplishment these days. Especially when you consider the overwhelming success of Amazon, raking in over 20% of the total fashion e-commerce market.


But statistics like this haven’t curbed Kate Hudson who has grown her brand of athletic fashion to a $250 million operation in only three short years in business.


Fabletics Special Brand of Success


Fabletics sits on the cusp of an entirely new concept of marketing. They operate off a subscription model and provide their products to clients at special prices according to their membership. The magic lies in making the brand an ally to their member’s goals for fitness and fashion by providing inspiration and support along with an impressive line of top-quality sports and leisure wear to facilitate these goals.


This is a major movement away from the conventional assumption that top-quality fashion and innovative designs are only obtained at high prices. Today, customer service and a personalized experience make the customers select certain brands over others.


Along with next-level customer service, Fabletics offers creative designs, exclusive content and all-important brand recognition. These are characteristics of a hugely popular line of clothing.


What is the Magic behind this Success


The general manager of Fabletics, Gregg Throgmartin spoke about the importance of achieving the image of High End Retailer and understanding what this means for customer service. “Our Membership policy” says Throgmartin “allows us to offer personalized services and special fashion selections that are stylish and trendy. Furthermore. We offer styles designs and options at better prices than you could find on the market.”


“And then we have a whole new approach to Showrooming.”


Fabletics and “Reverse Showrooming”?


Many of the other leading e-commerce brands are having a fierce struggle with their showrooming techniques. Interested customers have the disagreeable yet economically savvy habit of finding appropriate styles and designs and having them duplicated by a skilled tailor.


Fabletics has flipped this trend on its end and offered a new approach to the showrooming methods. Clients can now search online for the products they like and then visit the physical brick and mortar locations to finish the purchase. In addition to live-try on, customers will already know what to expect in the stores and from the customer service professionals before they even arrive.


To provide more assistance to their customer’s pursuit for better health and fitness, Fabletics has created a community of likeminded individuals and offers support and more. If you are interested in joining this community, check out the Fabletics Lifestyle Quiz and get on board.

Have Your Own Amazing Online Shopping Experience at Fabletics

Right now there are women of all ages getting their workout apparel at rock-bottom prices at Fabletics, but that is only half the story. This company was co-founded by Kate Hudson, and has become an online apparel resource women can not stop raving about. High quality merchandise at bargain basement pricing, and each order regardless of size has free shipping.


What makes the Fabletics website so unique is the VIP membership status offered after the very first purchase. To get you excited about the goods available for sale, your first order will only be $25 with free shipping, regardless what yoga pants set you choose. Once you are hooked, you return to the website to complete your Lifestyle Quiz and become a VIP member. All VIP members get their order for only $49.95 and still enjoy free shipping on every purchase.


Here is where things get interesting! Each month you will have your own shopping analyst look over your quiz results and recommend a piece of workout apparel that best matches your profile. It is like having your own personal shopper looking for the best pieces for you. Take a look at those choices at the top of each month, love them and they ship to you. If you want to change them, shop around for something more to your liking. If you are not interested this month, simply click the skip this month button and your shopper will try again next month.


Want to here how women around the country feel about Fabletics? Here are some comments on some very popular review websites:


According to Dawn who left a comment at Trust Pilot, “I could not be happier with my purchase at Fabletics. The clothes are top-quality, they fit amazing, and the price was lower than I would have paid in any retail outlet at the mall. I ever get free shipping!”


Tamara remarked at A Foodie Stays Fit, “I have already made half a dozen purchases, and each outfit is cuter than the next. All the girls at my gym complement me on my cool yoga pants, and now many of them shop at Fabletics too.”


Natasha commented at Krazy Coupon Lady, “I will never have to go to the mall to by my yoga sets again. I get free shipping, discounted pricing, and I think my personal shopping team has really got my number. I love every piece I received so far.”