Dealing with a Bad Online Reputation


A bad online reputation is destructive for every business. It not only costs the company money but can also be difficult to undo. In fact, it may result to resurfacing of some reputation issues that were buried before. A good example is United Airlines that lost over $180 million due to bad reputation. In their case, it was as a result of poor customer service. David Caroll, a musician, noticed his guitar being mishandled in the loading area. He tried to reach out to the airline company for compensation. After his efforts showed no results, he decided to sing about the experience. The video of the song went viral and this resulted to the falling of the United Airlines stock by over 10 percent.
When a company has a bad reputation, it becomes difficult to gain new customers and retain existing customers unless they fix bad reviews. According to a recent study, US businesses lose about $537 billion each year as a result of unhappy customers. Satisfied customers, on the other side, may spend almost thrice the amount than unsatisfied clients. Corporations may be responsible for the answers to their bad reputation. They should prove that they care about their customer and the community. That’s where online reputation management comes in.
So how do you fix bad online reputation? You need to identify the source of the bad reputation first. You can use software like to monitor your online reputation. Companies should take care of negative outputs. You should not give critics the chance to incite bad reviews for your company. Come up with lasting solutions for any bad reputation you come along. It is recommended to involve stakeholders in internet reputation repair.
It is important for business owners and managers to solve problems for clients who seem unhappy before they leave. Make sure you strive to turn a negative review into a positive one. As for your employees, make sure they are always happy. Work with them and learn about how you can make work enjoyable for them. Give your employees incentives to motivate them. This will go a long way in improving customer service.
If you are looking to build good online reputation you should consider the services of The Search Fixers. The firm can fix bad search results and help you gain more customers. Their work is inexpensive and likely to favor your business budget. The Search Fixers have a skilled and experienced workforce that will provide you with excellent and satisfactory services. They provide other services which include search engine optimization. Visit to learn more about online reputation management.