Whitney Wolfe has helped bring a revolution in the dating business by introducing Bumble. It is the only such dating app on the market today that allows only female members to make the first move. The male members on Bumble are not allowed to contact female members unless the female members have initiated the contact first. It is a way to filter out the abuse and bullying, which has been on the rise in the dating world. Bumble has been rapidly growing in popularity since it was launched in 2014.
As per Forbes, Bumble is valued at over $1 billion, and its value is expected to rise consistently in the years to come as Whitney Wolfe has many new and exciting plans for the dating app. Whitney Wolfe believes that the fact that Bumble is more feministic in its approach has been appreciated by millions of its members, including male members. It has helped people understand the real concern why such a feature has to be integrated as the society is getting more and more intolerant, and the gender equality is just a conversation of intellect, without any practical examples to show for it.
Whitney Wolfe is highly ambitious, and it can be seen in the way she has propelled Bumble to success in such a short span. In carrying with her ambition to make Bumble a highly potent social networking platform, Whitney Wolfe has added two new sub-platforms within Bumble named Bumble Bizz and Bumble BFF. With the help of Bumble BFF platform, people would be able to make new friends and meet new people. Whitney Wolfe says that as per the many surveys that the company has conducted, there is a growing demand among the people to have an app that is not focused on dating, but just to make friends. It is this gap that Bumble BFF hopes to fill.
Similarly, Whitney Wolfe also added the Bumble Bizz platform to Bumble, where members can meet other professionals in their field. The members would be able to see other professionals in the same field in their area and can connect with them if they wish to. Bumble Bizz can be called a more relaxed and casual form of Linkedin, which is a strong professional networking site. Bumble Bizz is a competitor for Linkedin but has been able to craft a niche for itself in this highly competitive arena. Whitney Wolfe said that as Bumble Bizz allows people to connect within the same demography, it is faster and gets results much more quickly.